Supporters Discovering New Opportunities
The newsletter goes out on Friday mornings (just in time to sign up for events that weekend) and includes personalized suggestions for supporters based on their zip code, past organizations they’ve been involved with, and the past events they’ve attended.
It goes to around ~1 million supporters, many of which are part of the Mobilize organization. If someone receives the newsletter but would prefer not to, they can tap “Unsubscribe” in the footer of the newsletter. (Don’t worry, this will only unsubscribe them from the Mobilize.us Friday newsletter—they’ll still get other important emails like event reminders and organization newsletters.)
Organizations Growing your Supporter Base
The newsletter is already helping organizations grow their network and build community around their cause. It contributed ~5% of RSVPs on the Mobilize platform in the past two weeks and generated over 10% of RSVPs for more than 50 organizations.
If you’d like to make sure your events are eligible to show up in the newsletter:
- Make sure your dashboard is set to enable promotions by other organizations
- Make sure your event is set to be visible in the public feed
You can also do a few things to increase the chance of your events showing up:
- Tag your events with relevant tags. Tags help us to suggest the right events to the right volunteer, which increases the chance that they sign up for the event.
- Make online actions and petitions. In addition to signing up for future events, supporters often like to do an action right when they open the email.
We’ll be continuing to improve the suggestions so we can help supporters discover relevant events and actions!